Business Directory


It is a fine summer morning and you are in a happy mood. You have just returned from a long and important overseas business trip and you have attended a number of seminars and exhibitions. As you sit down with a cup of coffee your secretary enters and hands you a stiff piece of rectangular paper. She announces that a well-dressed man had come to meet you regarding an important business deal and had left behind his business card. As you glance through the card, you are impressed by the quality of the board used to make the card. What strikes you is the superb color combination the logo and the lettering of the card uses. Your eyes are riveted to the same and you just cannot take them away.

You also recall how many business opportunities you had lost in these meetings, seminars and exhibitions just because you did not have a business card. It is high time that you got a decent one made for your company. If you search the net, you will come across many ads that are selling cheap Business card designs that you can use for your business card design. It is not recommended that you use them for your official business card. If these designs are available on the net, you are not the only smart browser and in all probabilities others must have downloaded and used the same for designing their organization’s business cards. Check the net again and go in for some blank business cards online and select one whose base color and quality of card appeals to you.

Better yet, appoint some professional to make the selection for you. They are your best option when it comes to designing a professional business card for they have been in this business for many years and know how to design and print a perfect business card that adorns your wallet. You may go in for plain white colored cards, or ivory cards as they are called, for making your business card. If you so wish, you might also go in for color business cards that are the rage nowadays. During your sojourn you might have also come across business card maker programs. These programs are helpful when you need to print a limited number of business cards immediately

They are perfect when you have exhausted your current stock of business cards and need some immediately. However you need to ensure that you have your business card design in your computer before you can use the special software to make a few copies of your business card. Come to think of it, what is the need of such a program when you have the business card design on your computer? In all probabilities the agency that designed your card might have provided you with a `one up’ card design. This means that if you print it using a personal printer, just one card will appear on the printed A4 sheet. Not a wise judgment and too much loss of paper.

The special program will take the business card design that you have on your computer as the source and will make multiple copies of the same and arrange them on a single sheet of paper with cutting guidelines. This ensures that the paper is not wasted and that all the business cards are laid out properly. Just use a slitting knife to cut and separate the individual business cards and you are in business. Before jumping in, make sure that you have got the business card design of your official business card designed by professionals. They ensure that your card will stand out among others and when the purchaser has to select from a number of business cards lying on his table, his eyes are attracted by yours and that he picks yours only.

This results in you procuring the order you were hunting for a long period of time. Take some time and try to make a collection of the business cards of leading organizations and put them out on the table. Look at them and examine them carefully. Can you see what makes them tick? Most of them will be having simple designs and a good color combination. Not just the color combination of the text and logo, but also the color that is used in the background of the card. You will also notice that the leading companies also maintain a certain standard in their business card design. They never clutter up the card with too much text or information.

There are some folks who cram up their business cards with all the information it can hold. This is not done, for a business card is business card and not sales literature. Let the additional info be there on your sales literature and keep the business card as simple as possible. This will ensure that the card will be able to pass across the information it was supposed to convey immediately. Would you rather want that the CEO of a reputed company scanned all through your business card just to find your contact information? A proper business card design should have as much `white space’ as possible on it. People should be able to access the necessary information immediately.

When going in for your business card design, do not go in for a design that requires multi-fold cards. If you use such a card, you can be rest assured that the CEO will dump it in the trashcan without even bothering to glance at it. Get your organizations business card design designed by a professional. This might cost you some additional money, but it will ensure that your business card conveys your true image. After all this is what a business card is supposed to do. They are not required to promote your products. They are meant to project your image and they can do it only if designed by professionals.



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Business Directory


One of the major aspects in business card printing is the color of the cards. Color business cards provide a way to customize your business card with your own personal look. For certain, business card printing companies are ready to print custom business cards with every color of the rainbow. A client is always right, so if you want to print business cards with your favorite color like electric pink, then why not?

Of course keep in mind that colors have their meanings. So your color business cards will not only give your pertinent details to someone, they will also display your personality and image. It is important to know how colors are perceived by people and how this will affect their perception of you. To help you choose a color for your business card, below is a list of the common colors of business cards and their perceived meanings. Choose well and choose wisely.

Standard White First of course, we have the standard white. Almost everybody uses white business cards. If you are just starting out in business card printing then white is probably the safest choice. A white business card is of course universally accepted, and all kinds of designs and images work with white. It is basically a blank canvass to work on really. Of course, be aware that since white is the standard color; it tends to be the most boring and mundane. Almost everybody has a white business card, how will you stand out?

Elegant Black Black is well, interesting. As the saying goes, you can pair any color with black. Since it contrasts almost any kind of color, a black business card definitely stands out in the sea of white and colored business cards. Black is a nice solid color to use and a lot of business card printing companies are equipped to print them. Add that with contrasting silver or gold lettering and you have a nice and elegant color business card.

The Red Card The red business card is of course something eye catching. If a woman in a red dress speaks of a subtle beauty and passion, then that is how a red business card operates. Of course not everyone can pull off a red business card. It depends on your personality and of course your industry. But there is no question of the impact of a red business card. It turns eyes and roller decks.

Subdued colors On the general side of color business cards, subdued and light colors are the best way to use color business cards without straying too much from a safe white business card. The subtle hint of color adds some personality to a business card and it doesn’t risk an intense reaction like a red or black business card. Of course, subdued and light colors still have a few qualities that are like standard white business cards. Unfortunately they can also run into the same pitfalls.

Bright Colors Brighter and fuller colors of course offer the complete impact of your chosen favorite color. Using these kinds of colors makes your business card more personal and it gives its own unique impact. A pink or neon green business card for example may gain looks. However this may also run the risk of looking too unprofessional. The safest way to use full bright colors is to only use one color at the most. If you use more color combinations, it might look cute, but it will also look more informal. This if course depends on your industry. If you are into a more casual line of work it may be fine, but for corporate types this might be frowned upon.

So have you chosen a color? Achieve a balance between your personality and your business environment and you should have the correct business card color to choose from. Be as eye catching and as decent looking as possible with color business cards.

For comments and inquiries about the article visit: Color Business Cards, Business Card Printing



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